Link popularity is
a term which refers to the number of hyper-links pointing to a web page
on the net. A popular page will have many links pointing to it. Fewer
popular web pages will have few if any links pointing in. Link
Popularity becomes increasingly important for gaining PageRank for a web
page. PageRank is a measure for how relevant a web page is considered
against other related pages. The ranking system works on a zero to ten rating system, the highest ranking of ten being the most relevant pages for the topic.
Many
webmasters use link building strategies in order to gain link
popularity for their pages in the search engines. Getting links from
other sites that point into their pages will help increase the ranking
in the search results for that page. Better ranking’s means increased
traffic and more income. The best links are considered ones that come
from other relevant pages, which share the same topic or theme. The site
should have good PageRank or be in good standing with the search
engines. The older and more authoritative the site is the better the
link quality.
These links are very difficult to get but here are some tips.
1) Know how to make your links work for you. A
web page should be built around a specific keyword. Make sure to use
the exact keyword in the anchor text for any links that you are able to
get.
2) Never use tricks or programs to try and undermined the search engines link algorithm. These
tricks and software programs will get your site penalized at best and
banned for life at worst. There is no way to trick the search engines
for the long term. Use only white hat link building techniques that are
in the guidelines of the search engines.
3) Never participate in link farms, these do not help a site at all anymore.
Search
engines have placed much more value on one way links. These links are
much more difficult to get, especially on authority sites with great
content. Stay away from the older methods used to help gain link
popularity.
4) Let your content be the leading factor to get great links.
If
your site is poor in quality, has little or no content and is just not
valuable for anyone in general no one will link to it. A webmaster who
places a link to another site will only do so if it will benefit their
visitors. The only way to win over these webmasters and get the links is
by having the best and the most relevant content for whatever your site
theme is. If webmasters see a high quality site with great resources
and information for their users, they will be much more likely to link
to the site.
5) List to all the major and hub free directories that you can find.
These
directory links are not as strong as they once were but still quick and
easy to get. They will be one way links and especially for a new site
help get some link popularity in the search engine’s eyes. Try to get at
least three links from directories every time you add a new page. They
may not be the best links to get, but they will help get a site off on
the right track.
6) Write and distribute articles to promote your site.
You
can write articles and distribute them to article directories. This
will get you one way links and build link popularity. You also can try
and contact bloggers or other webmasters and see if you can write an
article for their site or blog in return for a link. Writing and
distributing articles are a great way to get the word out on your site,
promote a page of the site and generate a viral buzz over time.
7) Never let a link building strategy take over all your time, it is counter productive.
A site needs to keep adding great content to do well over time. Having a
few pages on a site and working constantly to get links is not the best
way to manage time. Rather work towards adding a new page of amazing
content a day and spend a little time trying to get a couple links
pointing into it.
8 ) Let your content get the links for you.
Sometimes the best approach for getting links is a passive one. There is a term being used today in search engine marketing called
“Link Bait”. This refers to the building of a web page that is
controversial or news worthy, something that will get attention and be
spread around the net quickly to get one way links on its own. Link bait
is a weird term, if you concentrate on always creating the best most
worthy pages for the web then your entire site will become “Link Bait”.
It will get noticed and gain attention in time on its own. The link
popularity will grow on its own along with the site. This will bring
great search rankings, traffic and income potential.
When
it comes to gaining link popularity it should be a concern to any
webmaster. Just stick within the rules and use the accepted methods for
building link popularity. Never try to trick the search engines for
better rankings, it will get you banned. Try just getting some easy
directory links and distributing an article for every new page you add.
Make sure to get the keywords into the anchor text of the link at all
times. The most important part of a link building strategy is to create
content to great on its topics and theme that every webmaster will want
to link to it on their own. If your site is not “link worthy” or
valuable in any way your link popularity will suffer. Use these simple
yet effective tips to put together a winning link strategy today!
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